A business that doesn’t market itself to its target consumers doesn’t exist. You can have the best products or services out there and still go bankrupt, if potential clients don’t learn about you and the benefits you can offer them. This is why developing a good marketing plan is essential for all small businesses who want to survive their first year of existence. The biggest obstacle is the lack of money. New businesses don’t have big budgets to invest in their marketing activities. This is why they have to be clever, in order to make the most out of their marketing money. This article intends to give you a few ideas to help you put your offer in front of more eyeballs. They are all marketing ideas for small businesses, but you can consider them even if your company is bigger.
Video is essential in today’s marketing world. Most internet users consume video, so you have to be there for them. Everybody can sing up for a free account on all major video channels available. Uploading materials is also very easy and free of charge. However, video production requires a few skills and some money, so it may not be for everybody. The clever way of having some marketing and advertising materials up on the video channels is by producing slide decks and uploading them on these websites.
Addressing the general population requires big investments. When you are small, it’s much wiser to find your niche and address only those people. This is how you can focus your efforts and your budgets, the result being a better share of voice, and therefore a better conversion rate. If you craft your messages and visuals carefully, you can draw the attention of the audience and awaken their interest for your products. This is among the most popular marketing ideas for small businesses, successfully applied all over the world. You have to define your core target in terms of age and gender, but also in terms of interests, hobbies and ways of acquiring and consuming information. The better you can target your messages, the bigger your response rates. This means you can be as successful as a bigger competitor who doesn’t target its messages as sharply as you do.
Developing infographic charts can bring a lot of people to your web properties. You can take any statistic in your industry and put it in the shape of an easy to understand chart. Publish it on all your social media channels and you’ve got good chances to get viral. You can produce such materials in PowerPoint or similar programs, so you don’t have to invest in graphic design companies or freelancers. Of course, you need to have some talent, otherwise your infographics won’t be too good. Nonetheless, keep in mind they have a tremendous power of boosting your brand awareness, so use them heavily.
Last but not least, if you cater to a specific area, consider investing your money in local marketing, even if your reach is going to be smaller. Your ROI is going to be good, so who cares about the reach?